This Master is designed to train professionals in the area of agro-food marketing, enabling them to develop marketing strategies and plans adapted to new trends in food production and consumption. The Master integrates the most recent developments of business marketing principles applied to food products with traditional agricultural commodity marketing, placing special emphasis on the international dimension of strategies.

The specialization profile of this degree enables students to undertake technical responsibilities in this domain as well as to perform high-level scientific research. The working activity of this Master’s graduates focuses on marketing departments of agro-food industries, on technical advisory services to assist industries, farmer cooperatives and producers in planning and developing marketing strategies, on administration services, and on research teams of universities, research centres and businesses.

The Master is organized by the Mediterranean Agronomic Institute of Zaragoza (IAMZ) of the International Centre for Advanced Mediterranean Agronomic Studies (CIHEAM). The State of Spain has awarded this Master of Science Degree the equivalence with the official Master Degree of the Spanish university system (Spanish Official Gazette BOE dated 21 November 2006 and BOE dated 20 February 2007). It has been on offer since 1987, its contents being updated and revised for each new edition. The Master has a duration of two years (120 ECTS) and is delivered on a full time basis in face-to-face mode. The Master begins every second year.

In the Master 35 lecturers from 9 different countries participate from universities, research centres, private enterprises and international institutions. The quality of the lecturers guarantees high-level training and constant updating of topics. The diversity of their origin, both geographical and institutional, contributes to the dynamism of the courses and enables the students to contrast different theories, methods and results.

The Master is open to students from all over the world, although they come mainly from CIHEAM member countries (Albania, Algeria, Egypt, France, Greece, Italy, Lebanon, Malta, Morocco, Portugal, Spain, Tunisia and Turkey), from Europe and Latin America.