Cerrar Mapa

Master in

Agro-food marketing

Next edition: 1st part: 27 September 2021 – 3 June 2022 / 2nd part: September 2022 – June 2023

Master in

Agro-food marketing

General procedure

The IAMZ-CIHEAM structure for quality assurance is composed by the following bodies:

  • CIHEAM’s General Secretariat and Governing Board. The Governing Board is composed of representatives of the 13 member countries of the institution, who are academic or research authorities appointed by their respective Governments to perform this function
  • IAMZ’s Director and Principal Administrator for Training
  • Studies Commission for each of the Master programmes
  • Ad-hoc Commission formed by international experts internal and external to each of the Master programmes, who advise on their implementation and periodical monitoring every fourth or fifth edition

IAMZ annually reports the results of the assessments carried out and the actions taken in order to improve the quality of the Master programmes to the CIHEAM General Secretariat and Governing Board, under whose responsibility the Master degrees are granted by the institution.

Each Master programme has a Studies Commission whose mission, among others, is related to the implementation and follow-up of the quality assurance system in each specific speciality, including: (i) determining the skills and knowledge to be acquired by the Master students; (ii) setting the criteria and requirements for access to these studies; (iii) encouraging and promoting the mobility of students and academic staff involved in the Master; and (iv) ensuring the academic excellence of the Master organization, content and lecturing staff, in accordance with the CIHEAM’s academic regulations and compliance with quality requirements demanded by the evaluating bodies, both from CIHEAM and the Spanish higher education system, since it is a degree recognized by the State of Spain as equivalent to the official Master degree of the Spanish university system.

In compliance with the CIHEAM’s academic regulations, when a Master programme in a new specialization is proposed, an international group of experts in that speciality constitutes an ad-hoc Commission to advise the institution on the educational competences, content and learning activities for the new programme, and also proposes a panel of guest lecturers that will develop such programme. This Commission is composed by of a total of five or six external experts (university lecturers, researchers from public research bodies and professionals from institutions and companies in the sector) and the staff responsible for training at the IAMZ and the co-organizing institutions (in those cases of the IAMZ Master being jointly organized). One of the members of this ad-hoc Commission is appointed Scientific Director of the Master to coordinate the scientific aspects of the programme and monitor their development. In some cases, especially when the programme multidisciplinarity requires so, more than one scientific director may be designated. Likewise the Studies Commission may request the ad-hoc Commission members’ advice for the programme monitoring, if they consider so to be suitable.

During the development of the programmes, the Studies Commission carries out a continuous monitoring of the programme, through surveys made to students and lecturers, as well as through consultation with other groups involved. At the end of each edition of the Master, the Studies Commission evaluates the results and proposes relevant improvement actions for the following edition. In those Master programmes jointly organized with other institutions, the representatives of each co-organizing institution in the Commission are responsible for the procedures followed to be in accordance with the quality assurance system of their own institution, as well as for monitoring their compliance in their respective institutions afterwards.

Procedure for training and lecturer quality assessment and improvement

Both in the first part of the programme and in the second, surveys to students are carried out to assess the achievement of the learning outcomes, the quality and adequacy of the learning activities run, the quality of the lecturers, and the suitability of the resources and services available. Likewise surveys to lecturers are conducted so that they can make proposals for improving both their subject and the whole programme, and rate the adequacy of assigned timeframes, their contribution to the learning outcomes, the definition of possible new learning activities, the students’ interest and commitment, and the quality of the organization.

After four or five editions an assessment in depth is conducted to re-focus the programme. The evaluation is carried out by an International Committee involving the IAMZ-CIHEAM Studies Commission of the Master, experts external to the institution and to the programme, and lecturers from the programme. The objective of this assessment is to review in depth the context and the objectives of the Master, to analyze the Syllabus of the programme, to update its contents and activities and to reassess the whole of the lecturing staff. Prior to the evaluation meeting, each Member of the Committee receives a comprehensive report on all aspects of the latest editions of the programme, a summary of the outcome of the surveys conducted to students and lecturers in these editions, and an analysis of the surveys conducted to the alumni of the programme (these surveys are of great interest in this type of evaluation, since the assessment of the programme made by alumni also has a perspective of application of contents to their professional activity).

Procedure for quality assurance for students’ mobility during the second part of the programme

The second part of the Master (second academic year) takes place on a mobility scheme in prestigious institutions collaborating with IAMZ in the development of this part of the programme. For more information about the characteristics of this part of the programme please refer to the sections General information and Syllabus and Study guide.

As from its first edition in 1987 the Master has availed of numerous institutions’ collaboration, and has been able to adjust the selection of the institutions where students develop their activities based on their scientific quality, their dedication to solid and innovative student training, and the satisfaction that the students show.

Both students and supervisors receive detailed information about the expected learning outcomes, deadlines, evaluation methods and criteria, standards for the presentation of documents, etc. to ensure the quality of training through this mobility period, as well as its smooth running.

During the unit "Introduction to research", in order to monitor the progress and the quality of the training in this subject, students should submit periodically to the IAMZ-CIHEAM Studies Commission of the Master at least three reports detailing: (i) work planning and schedule; (ii) material used, techniques applied and methodology employed; (iii) data reflecting the scope of work carried out in each phase; (iv) progress made in the various activities carried out in each phase of the project; and (v) obstacles encountered in every part of the project, as well as the solutions found.

At the end of the second part of the Master students complete a questionnaire with a detailed evaluation of the training received, the advice provided by their tutors and the degree of satisfaction with the host institutions and departments to which they have been attached.

The IAMZ-CIHEAM Studies Commission of the Master, at the end of each edition, evaluates the development of this activity and proposes relevant improvements based on the results of the training and the research projects, the surveys to students and the evaluation carried out by the supervisor on their students’ performance and attitude.

Procedure for the analysis of alumni employment and the satisfaction with the education received

Every four or five editions of the Master, a very detailed survey is conducted among the students of the latest promotions. Through this questionnaire personal data is updated and graduates assess and comment on the following main aspects:

  • Current professional activity, to assess career progress in general and involvement with the specialization studied in the Master in particular.
  • Usefulness of the programme in their career.
  • Assessment of the current approach of the Master and its contents, considering the perspective provided by their professional experience in the field.

Procedure for the analysis of satisfaction of the different groups involved and attention to suggestions or complaints

As well as through surveys conducted periodically, students can channel their complaints and comments through the Master technical coordinator, with whom they have direct daily contact. Likewise meetings with the Director of the IAMZ and the IAMZ-CIHEAM Studies Commission of the Master may be arranged if required by the nature of the issue to be dealt with.

Lecturers also convey their comments, suggestions or claims through surveys. In addition, they also maintain direct continuous contact with the technical coordinator of the Master and have direct access to the IAMZ Director and the administrator for training so as to be able to present their comments and suggestions at any time.

The whole staff of the IAMZ, fully dedicated to the organizational tasks related to the training, have direct access to the technical coordinator of the Master and the managerial board of the institution if they wish to make any comments, suggestions or claims.